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    2020年海南省餐饮产业发展报告

    摘要

    2020年是全球经济遭受重创、世界发展格局大变动之年,也是海南自贸港建设的开局之年,海南餐饮行业面临巨大的挑战,也获得了空前的发展机遇,进行了多方面的新探索,包括市场运营灵活多样、用餐模式改进升级、民俗与特色化发展、打造主题康养餐饮、规范化和品牌化运作、多种类型经营组合等。展望未来,海南餐饮行业将按照“十四五”规划,进行海南自贸港发展战略的策略调整;针对海南国际旅游消费中心建设需要,推进“大住宿业”和“养生餐饮业”发展;以规范化、智能化为基础,大力拓展乡村住宿和餐饮业高质量发展;积极鼓励和推动各类标准建设工作,形成示范效应;加快海南酒店餐饮业立法,为行业发展奠基;激励行业品牌化发展,打造核心竞争力;从行业各个层面领域,鼓励酒店餐饮业高质量创新。

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    Abstract

    The year 2020 is a year when the global economy has suffered a heavy blow and the world development pattern has undergone great changes. It is also the first year for the construction of Hainan Free Trade Port,in which Hainan’s catering industry faced great challenges and obtained unprecedented opportunities for development,and made new explorations in various aspects,including flexible and diverse market operation,improvement and upgrading of dining mode,folk custom and characteristic development,creation of themed health care catering,standardized and branding operation,and various types of business combination,etc. Looking into the future,the catering industry in Hainan will carry out the strategic adjustment for the development strategy of Hainan Free Trade Port in accordance with the “14th Five-year Plan”;promote the development of “large accommodation industry” and “health care catering industry” according to the needs for the construction of the international tourism consumption center in Hainan;vigorously expand the high-quality development of rural accommodation and catering industry on the basis of standardization and intelligence;actively encourage and promote the construction of various standards to form a demonstration effect;speed up the legislation of the hotel and catering industry in Hainan and lay a solid foundation for the development of the industry;encourage the branding development of the industry and build core competitiveness;encourage high-quality innovation in the hotel and catering industry at all levels of the industry.

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    作者简介
    陈恒:陈恒,海南省酒店与餐饮行业协会执行会长,全国饮食服务业标准化技术委员会委员、绿色饭店国家级注册高级评审员、国家开放大学(海南)国际旅游学院客座教授。
    杨哲昆:杨哲昆,海南资深旅游学者,海南省酒店与餐饮行业协会高级顾问,曾任国家开放大学(海南)国际旅游学院执行院长,主要研究方向为旅游发展战略和旅游策划。
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