数字会展经济是通过充分运用现代信息技术手段,赋能和重塑传统会展服务全链条,从而实现产业链再造和价值链提升的过程。新冠肺炎疫情倒逼会展业加速数字化进程,积极布局云会展成为主要城市发展新动向,会展经济的数字支撑技术更加完善。后疫情时代,北京面临会展经济新旧动能转换的关键期,北京的现代服务产业基础、数字经济资源禀赋、新型基础设施建设提速等条件有利于北京塑造会展经济发展新优势。但当前依然面临数字会展模式不清晰、会展行业信息化基础薄弱、会展人员数字化技能匮乏、数字会展投融资机制不健全等问题。未来需要通过夯实数字会展基础设施、培育数字会展企业集群、构建数字化转型公共平台、形成数字化产业生态、培育数字会展人才队伍等方面推动北京会展经济加快转型发展。
<<The digital exhibition economy is a process that enables and reshapes the entire chain of traditional exhibition services through the full use of modern information technology,so as to realize the process of reengineering the industrial chain and upgrading the value chain. COVID-19 has forced the convention and exhibition industry to accelerate the digitalization process. Actively deploying cloud conventions and exhibitions has become a new trend in major cities,and the digital support technology for the convention and exhibition economy has become more complete. In the post-COVID-19 era,Beijing is facing a critical period of transforming the old and new kinetic energy of the exhibition economy. Beijing’s modern service industry foundation,digital economy resource endowment,new infrastructure construction speed and other conditions are conducive to shaping the new advantages of the exhibition economy development in Beijing. However,there are still some problems,such as unclear mode of digital exhibition,weak informatization foundation of exhibition industry,lack of digital skills of exhibition personnel,and imperfect investment and financing mechanism of digital exhibition. In the future,we need to promote the transformation and development of Beijing’s Convention and exhibition economy by consolidating the digital exhibition infrastructure,cultivating the digital exhibition enterprise cluster,building a public platform for digital transformation,forming a digital industrial ecology,and strengthening the digital exhibition talent team.
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