作为中国第一座“二战”纪念城市、运河文化博览城、旅游休闲度假目的地,台儿庄古城是全国全域旅游示范区创建的发展典型和发展样板。基于台儿庄古城文化特质,本文从传承创新文化,实现特色发展;政府强力助推,实现快速发展;文化金融创新,实现活力发展;多元品牌打造,实现高质发展;积极宣传营销,实现异速发展;文旅融合联动,实现集群发展等六大方面总结了其成功经验,并从历史文化遗产保护、特色文化品牌打造、历史文化遗产阐释、文化旅游形象宣传等四方面提出文化保护和传承利用的优化建议。
<<As the first World War Ⅱ memorial city in China,a Canal Culture Expo City and tourism and leisure destination,Taierzhuang ancient city is a model for establishing and developing the national tourism demonstration region. Based on the cultural characteristics of Taierzhuang ancient city,this paper summarizes the experience from the following aspects:cultural inheritance and innovation for characteristic development,government’s strong support for rapid development,cultural financial innovation for vigorous development,pluralistic brands building for high quality development,propaganda and marketing for various development,integration and linkage of culture and tourism to achieve cluster development. Meanwhile,this paper puts forward the suggestions for cultural protection and inheritance:historical and cultural heritage protection,characteristic cultural brand establishment,historical and cultural heritage interpretation and culture and tourism image propaganda.
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