Linyi has established the culture and tourism industry as a strategic pillar industry，with the Business Expo as the core brand，built festival and exhibition activities，built the “red + green + yellow” product system，and promoted the in-depth integration of culture and tourism. In view of the insufficiency of integration of culture and tourism，this paper puts forward some strategies for further promoting integration of culture and tourism：strengthening planning and design，cultivating backbone enterprises，building regional brands，improving development quality，and establishing tourism alliance.