The integration of culture and tourism in Zaozhuang shows the trend of planning，optimizing the spatial pattern of culture and tourism development，promoting marketing，building a high-quality culture and tourism product system，benefiting the people with culture，displaying customs and telling zaozhuang stories well，transforming the business format and promoting the mass entrepreneurship and innovation development of world heritage. In view of the insufficient integration of culture and tourism，the paper proposes the implementation of brand strategy，the construction of high-quality tourism brand system，the leading of major projects，the promotion of culture and tourism industry cluster construction，the integration of industrial factors，the promotion of culture and tourism industry innovation，regional characteristic cultivation，the construction of characteristic scenic spot combination system and so on.