In the Huaihai Economic Zone，there are 1 representative intangible cultural heritage of humanity，83 national intangible cultural heritage and 403 provincial intangible cultural heritage. The protection and development of intangible cultural heritage will be guaranteed by the “projects and successors under the national planning”，the “thematic activities enhancing the influence of intangible cultural heritage”，and the “laws and regulations promoting the inheritance and innovation of intangible cultural heritage protection”. The protection，utilization of the intangible cultural heritage means a lot to the sustainable development of China and even the earth. Therefore，promoting the integration of intangible cultural heritage and other industries is the basic way for the innovative development of intangible cultural heritage in the future.