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    2020年后疫情时代北京演艺行业的探索突破、特征趋势与生态体系建构

    摘要

    后疫情时代北京演艺行业的发展出现了诸多变化。演艺文化与科技的融合成为行业重要的发展认知,这一认知既体现在顶层设计层面,也体现在疫情催化和行业本身升级等层面。在“上云上线”的总体导向下,北京演艺行业呈现出经典资源和剧目“上云上线”、超高清技术在演艺行业惊艳首秀、演艺跨界融合意识明显增强、线上与线下演出同步、原创剧目网络孵化开始出现、社交功能成为云演艺的重要内容等六大特征趋势。深入推动演艺行业“上云上线”,建构更为完善的生态体系是推进演艺行业文化与科技融合的必由之路。

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    Abstract

    Many changes have taken place in the development of Beijing’s performing arts industry in the post-epidemic era. The integration of performing arts culture and technology has become an important development cognition of the industry,which reflects not only the top-level design level,but also the level of epidemic catalysis and the upgrading of the industry itself. Under the overall guidance of “On the Cloud and Online”,Beijing’s performing arts industry presents classic resources and repertoires “On the Cloud and Online”,the debut of ultra-high-definition technology in the performing arts industry is stunning,the awareness of cross-border integration of the performing arts has increased significantly,and online and offline performances Six characteristic trends include synchronization,network incubation of original dramas,and social functions becoming an important content of Cloud Performing Arts. Deeply promoting the “On the Cloud and Online” of the performing arts industry and building a more complete ecosystem is the only way to promote the integration of culture and technology in the performing arts industry.

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    作者简介
    胡娜:胡娜,博士,中国戏曲学院国际文化交流系副教授、中国文化创意产业研究会产业发展部主任,主要研究方向为艺术和演艺经济。
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