In 2019，the overall development trend of the cultural tourism industry in the Beibu Gulf Economic Zone is relatively good. The influence of the global tourism brand has gradually increased，major cultural tourism projects have been solidly promoted，cultural tourism public service systems have been continuously improved，cultural tourism technology innovation has been steadily advanced，protection and utilization of cultural heritage as well as its inheritance have continually increased. Looking forward to 2020，the cultural tourism industry market has more opportunities than challenges. Guangxi Beibu Gulf Economic Zone must seize the opportunity，accelerate the construction of a modern cultural and tourism integration system，create cultural and tourism characteristic products and boutique tour routes，and seize the new model of the cultural tourism industry after the COVID-19 pandemic. Moreover，it needs to improve the supply level of cultural and tourism basic service facilities，and enhance cultural tourism and service quality in order to fully stimulate the vitality of the cultural tourism market for establishing “The Gorgeous Beibu Gulf” as the travel brand.