体育赛事反映了一个城市的软实力和国际竞争力,是建成全球著名体育城市的重要指标,有利于塑造城市形象、提升城市品位、增强城市凝聚力、拉动城市经济。上海市体育赛事发展迅速,总体上呈现数量多、级别高、项目多样化的发展态势。评估2019年上海市举办的国际国内体育赛事的影响力,能够进一步了解上海市体育赛事的受关注程度、专业化水平、经济拉动作用和社会发展促进情况。本报告在此基础上提出加快赛事品牌差异化、加强资源整合、加快业态融合的建议,为上海市的体育赛事布局提供客观依据和举措参考,助力上海市早日实现建设世界一流的国际体育赛事之都和全球著名体育城市的目标。
<<Sports event reflects a city’s soft power and international competitiveness. It is a notable indicator in the construction of an outstanding global sports city. It plays a unique role in shaping the city image,raising city grade,enhancing cohesion and stimulating the economy. The Sports event in Shanghai has been developing rapidly,with more sports events,improving level and more projects. This report evaluates domestic and international sports events held in Shanghai during the year of 2019 in order to further understand their concentration,professionalism,effects on the economy and the society. On this basis,this report puts forward suggestions on speeding up the differentiation of sports event brands,strengthening the integration of resources,and speeding up the integration of business types,so as to provide objective basis and reference for the layout of sports events in Shanghai,and help Shanghai to realize the goal of building a world-class international sports event city and a world famous sports city as soon as possible.
<<Keywords: | ShanghaiSports EventEvent Organization |