本报告基于波特“钻石模型”理论选取12项上海市体育产业发展影响因素指标,并采用灰色关联分析法对各影响因素指标2014~2019年的数据和同期上海市体育产业增加值进行分析。结果显示,各影响因素指标与体育产业增加值的灰色关联度由高到低依次为文化产业增加值、体育产业从业人员数、城镇常住居民人均可支配收入、人均GDP、旅游产业增加值、住宿餐饮业增加值、人均体育场地面积、批发和零售业增加值、主营体育企业营业收入、经常参加体育锻炼的人数比例、市本级体育彩票公益金实际使用金额、人均体育消费额。随后,本报告对各项指标与体育产业增加值的关联性强弱及其具体关联路径进行分析,并据此提出上海市体育产业发展的对策及建议。
<<Based on Porter’s Diamond Model theory,this research constructs an index system of factors affecting the development of the sports industry in Shanghai,and uses the gray correlation analysis method to analyze the data of each index from 2014 to 2019 and the added value of Shanghai sports industry,and the ranking of correlation degree is obtained:added value of the cultural industry,the number of employees in the sports industry,per capita disposable income of urban residents,tourism industry added value,per capita GDP,accommodation and catering business turnover,operating income of sports companies,per capita sports area,wholesale and retail industry added value,proportion of people who regularly participate in physical exercise,actual amount of sports lottery charity fund,per capita consumption of sports. Then this research analyzes the correlation between each index and the added value of the sports industry and the specific correlation path. Finally,it summarizes the inspirations from this above analysis to the development of the sports industry in Shanghai.
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