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    2014~2019年上海市体育产业发展指数报告

    摘要

    为助力上海市体育产业“提质增速”,实现体育产业由“经验判断”走向“数据证实”,本报告在产业发展理论、综合评价理论和指数理论的指导下,构建了体育产业发展综合评价指标体系,并运用功效系数法和“纵横向”拉开档次法,以上海市16个区2014~2019年的体育产业统计数据为依据,计算出每个区的体育产业发展指数。在此基础上,对各区体育产业发展综合指数、排名变化进行分析,将各区的体育产业发展水平划分为跳跃发展型、波动发展型和平稳发展型三类,并具体分析每个区体育产业发展过程中的亮点,从而准确把握上海市体育产业发展综合水平和动态趋势,实现了对上海市体育产业的综合考量,这对整体把握上海市体育产业发展方向及未来战略部署具有指导意义。

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    Abstract

    In order to help Shanghai sports industry “improve quality and speed up” and realize the sports industry from “experience judgment” to “data confirmation”,this paper constructs the evaluation index system of sports industry development under the guidance of comprehensive evaluation theory and index theory,based on the statistical data of sports industry in 16 districts of Shanghai from 2014 to 2019,the development index of sports industry in each district is calculated by using the efficiency coefficient method and “vertical and horizontal” grading method. On this basis,the comprehensive index and ranking changes of sports industry development in each district are analyzed,and the development level of sports industry in each district is divided into three types:jumping development type,fluctuating development type and stable development type,it also analyzes the highlights of the development of sports industry in each district,so as to clarify the comprehensive level and dynamic trend of the development of sports industry in Shanghai,and realize the comprehensive consideration of the sports industry in Shanghai,which has guiding significance for the overall grasp of the development direction and future strategic deployment of sports industry in Shanghai.

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    作者简介
    黄海燕:黄海燕,教授,博士生导师,上海体育学院体育科学研究院副院长,上海运动与健康产业协同创新中心副主任,主要研究方向为体育产业、体育赛事、体育旅游。
    康露:康露,上海体育学院在读博士研究生,主要研究方向为体育经济与产业。
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