体育企业竞争力提升是上海市体育产业高质量发展的根基,是实现上海打造“国际体育赛事之都”“国际体育贸易中心”“体育用品总部经济”“体育资源配置中心”“体育科技创新平台”的核心力量。本报告依托上海体育企业成长发展宏观状况及微观特征的基本面分析,梳理优势,解析瓶颈,并以专业化、融合化、特色化、新颖化、国际化为切入点,从运营、研创、风控、资管、营商五个角度对如何提高上海体育企业的成长力、创新力、持续力、辐射力和贡献力提出针对性建议。
<<Sports enterprises play an important role in the development of the sports industry in Shanghai. They are part of Healthy Shanghai and the core force to make it a city of international events,international sports trade center,sports goods headquarters economy,sports resources allocation center and sports science and technology innovation platform. This report summarizes advantages and shortcomings through the macro and micro analysis of the sports enterprises in Shanghai. This report analyzes the specialization,integration,characteristics,novelty and internationalization of sports enterprises. And it makes suggestions about the improvement of the growth,innovation,sustainability,radiation and contribution of the local sports enterprises from the five perspectives of operation,research & innovation,risk control,asset management and business operation.
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