Based on the survey data of Shanghai sports consumption from 2016 to 2019，this paper analyzes the development trend and main characteristics of Shanghai Sports Consumption in 2018 and 2019. On the whole，the sports consumption in Shanghai shows a good trend of continuous expansion of consumption scale，improvement of consumption level，steady rise of service-oriented consumption，and more balanced regional consumption. From the perspective of subdivided population，“she” economy has become an important increment，youth sports consumption has maintained a strong growth，and the consumption potential of middle-income population is large. It also summarizes the characteristics of sports consumption in Shanghai from the aspects of domestic sports brands，sports consumption，competition watching demand，emerging project development and consumption intention. In view of the above research conclusions，this paper puts forward some suggestions to further promote sports consumption in Shanghai from four aspects：promoting the pilot work，optimizing the supply of products and services，stimulating consumption demand，and paying attention to the creation of new consumption space.