本报告以青少年体育培训业为切入点,探究了目前上海市青少年体育培训市场的发展情况。报告指出,上海市青少年体育培训市场正迈入稳步发展阶段,在市场主体壮大、青少年体育赛事体系构建、行业规范完善以及项目格局形成等方面都取得进展。然而体育培训行业所具有的客单价低、标准化困难、投融资市场不成熟和扩张模式不清晰等特征又决定了行业发展存在“天花板”。结合目前上海市青少年体育培训消费特征和体育培训行业发展的新趋势,报告提出了促进上海青少年体育培训市场发展的若干建议。
<<This report takes the youth sports training industry as the breakthrough point to explore the current development of Shanghai youth sports training market. The report points out that Shanghai’s youth sports training market is stepping into a stage of steady development,and has made progress in the following aspects:the growth of market players,the construction of youth sports event system,the improvement of industry norms and the formation of project pattern. However,the characteristics of the sports training industry,such as low customer price,difficult standardization,immature investment and financing market and unclear expansion mode,determine the existence of the industry development. Combined with the current consumption characteristics of Shanghai youth sports training and the new development trend of sports training industry,the report puts forward some suggestions to promote the development of Shanghai youth sports training market.
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