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    2019年上海体育竞赛表演产业发展报告

    摘要

    本报告对上海体育竞赛表演产业发展的主要成就、发展定位、发展方向及主要措施进行研究。笔者认为上海体育竞赛表演产业发展迅速,表现为赛事产业日益旺盛、赛事综合效益显著、赛事体系不断完善。围绕建设全球著名体育城市的总体目标,上海体育竞赛表演产业的发展定位为赋能全球著名体育城市建设、繁荣体育竞赛表演市场、服务上海体育发展大局。举办世界顶级体育赛事、优化体育赛事体系、创新体育赛事发展模式将成为上海体育竞赛表演产业发展的主要方向。加快上海体育竞赛表演产业发展应从加强与国际体育组织合作、创新体育赛事内容、提升体育赛事质量、促进体育赛事运营升级、释放体育赛事效益等方面着手。

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    Abstract

    This report studies achievements,development orientation,development direction and measures of the Sports competition performance industry in Shanghai. It is believed that,the sports event industry of Shanghai has developed rapidly,with thriving sports events,significant overall benefits of the events,and continuously improved event system. Focusing on the overall goal of building a world-famous Sports City,the development orientation of Shanghai’s sports competition and performance industry is to enable the construction of a world-famous Sports City,prosper the sports competition and performance market,and serve the overall situation of Shanghai’s sports development;Holding the world’s top sports events,optimizing the sports event system and innovating the development mode of sports events will become the main direction of the development of Shanghai sports competition performance industry;To speed up the development of Shanghai sports competition performance industry,we should strengthen the cooperation with international sports organizations,innovate the content of sports events,improve the quality of sports events,promote the operation upgrading of sports events,and release the benefits of sports events.

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    作者简介
    李刚:李刚,体育管理博士,上海体育学院讲师,主要研究方向为体育产业。
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