Driven by the growth of domestic demand in Japan，the development of certain industries in the Japanese media market in 2019 saw a promising momentum：movie box office revenue hit a new high in the past ten years，the advertising market has risen for eight years consecutively，the volume of Internet advertising exceeded TV for the first time and the electronic publishing market promoted the publishing market’s overall growth. Despite the prosperous digital economy，the market size of traditional media industries，like newspapers，radio，television，recording fields，is still declining slightly. With the further popularization of mobile Internet，the management problems faced by the traditional media will become more and more obvious.