德国传媒产业在新冠肺炎疫情、政治、经济等多重因素影响下呈现出了稳中有变的媒介生态格局。疫情背景之下,欧洲社交隔离渐呈常态化趋势,普通民众对娱乐和信息获取的需求持续增加,这带动着媒体内容生产变革和产能增值、新媒体科技应用增强,网络与数字内容蓬勃发展。与此同时,传统媒体行业也经受着前所未有的冲击。本文将从传媒生态的视角,结合具体的媒介形式,对德国2020年的传媒产业发展进行考察。
<<The German media industry has presented a stable but changing ecological landscape under the influence of multiple factors such as the epidemic,politics and the economy. During the COVID-19 pandemic,social isolation has become a New Normal in Europe,public’s demand for entertainment and information has continued to increase,bringing revolution in media contents,value-added production capacity,the enhanced use of new media technologies,and the flourishing of online digital content. Meanwhile,the traditional industry,including the paper media,is experiencing an unprecedented impact. In this report,the development of the media industry in Germany in 2020 will be discussed from the perspective of media ecology in relation to specific media forms.
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