The entire intellectual property （IP） industry chain can be sorted into the upstream market that is mainly engaged in copyright reserve transactions，the midstream market that monetizes a variety of film and television content，and the downstream market that focuses on derivatives，and these three markets are all growing. In the future，with cross-platform attribution，the generalization of IP will continue in production and applications，and IP will be significant throughout the cultural industry and even other industries，and relevant to important means of monetization in the consumer market.