2020年,广电媒体融合转型已进入纵深阶段,在疫情催化下融媒传播方式和内容表达进一步完善和提升。随着广电媒体在融媒领域的深度布局,省级电视台新闻融合传播增长势头延续。本报告根据2020年度CSM省级台新闻融合传播指数,综合反映了31家省级电视台基于电视、自有客户端、短视频、微博、微信5个渠道的新闻融合传播效果。研究发现,各省级台在坚守电视主阵地的同时积极推进小屏端创新发展,呈现出短视频持续占据热赛道、线上化推动自有客户端建设、头部集中效应持续、融媒品牌强势发展等特点。
<<In 2020,the transformation of radio and television media convergence has entered into a further stage. Affected by the COVID-19,the transmission mode and content expression of provincial TV stations have been further improved. As an important part of the integrated development of media,provincial TV stations have accelerated construction of media convergence last year,making many efforts to create new mainstream media and increase the mainstream influence. Based on the data of CSM media research News Media Convergence Index,this paper focuses on the actions and achievements of provincial TV stations in news convergence communication and public opinion guidance in 2020,and tries to analyze the development characteristics of current and future TV media news integration and communication.
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