The outbreak of COVID-19 makes 2020 become unexpected，which is not only a test but also a chance for traditional media. The constraint of coronavirus for the production of traditional media made the live stream and home economy an instant hit. With a series of changing，however，the traditional media transferred to the new racing track，providing targeted service and news with authority，accuracy and integrity. Besides，they propagated the main theme report，transferred crisis to the opportunity and thus became reborn on the new media platform. Basing on the previous situation，CTR media convergence communication effect evaluation system monitored 38 state media consistently in 2020，focusing on the communication result of six channels of new media products of these state media. According to the data analysis，each one was exploring the new way of media convergence with its own characteristics.