2020年,受新冠肺炎疫情影响,广播这一传统收听端的收听总量出现萎缩,但是随着传统广播与新媒体的深度融合,各级广播电台构建的融媒体传播矩阵均已成型,广播在融媒体领域深耕多年的成果逐渐显现,尤其在特殊时期,广播作为主流媒体的权威性愈发凸显,云端传播力大幅提升,为下一步广播融媒体产品的变现奠定了扎实的基础。
<<Global COVID-19 in 2020,people travel and life style change,the influence of traditional radio to listen to the listening volume shrink,but with the depth of the traditional broadcast and new media,broadcasting station building at all levels of financial media,matrix have been forming,broadcasting and deep ploughing in the field of financial media results to show for many years,especially in the special period,the broadcasting authority increasingly highlighted as a mainstream media,the cloud propagation force,for the next broadcast melting media products laid a solid foundation.
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