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谢伏瞻
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    2020年中国传媒上市公司表现及发展报告

    摘要

    截至2020年12月31日,传媒行业总市值加权平均涨跌幅为-0。63%,2019年同期涨跌幅为-18。27%。2020年前三季度,A股传媒上市公司合计实现营业收入3265。15亿元,同比减少6。61%,实现归属母公司净利润287。25亿元,同比减少20。59%。营业收入与归属母公司净利润同比下滑幅度较中期财报下滑幅度均有所收窄。互联网音频、数字阅读行业整体增长势头良好。游戏和营销行业公司业绩两极分化严重。出版、广播电视行业整体业绩稳健,但亏损公司增加。影视、动漫行业受疫情影响业绩调整期延长,行业大面积亏损。

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    Abstract

    As of December 31,2020,the weighted change of the total market value of the media industry is-0.63%,which is-18.27% compared to the same period in 2019. Although the performance of the media industry is not as good as in 2019,the performance of the media industry in the secondary market has gradually get out of the “gloom” of continuous sharp adjustments since 2016. In the first three quarters of 2020,the total operating income of listed media companies was 326.515 billion yuan,a year-on-year decrease of 6.61%,and the net profit attributable to the parent company was 28.725 billion yuan,a year-on-year decrease of 20.59%. Among them,the operating income and the net profit attributable to the parent company fell more than that The decline in the interim financial report has narrowed. The overall growth momentum of the Internet audio and digital reading industries is good. The performance of companies in the gaming and marketing industries is highly polarized. The overall performance of the publishing,broadcasting and television industries is stable,but loss-making companies have increased. The performance adjustment period of the film and animation industries affected by the epidemic has been prolonged,and the industry has suffered large losses.

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    作者简介
    胡钰:胡钰,清华大学新闻与传播学院教授、博导。
    胡雪洁:徐雪洁,山西证券传媒行业分析师。
    王嘉婧:王嘉婧,清华大学文化创意发展研究院特约研究员。
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