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谢伏瞻
    中国社会科学院学部委员,学部主席团主席,研究员,博士生导师。历任中国社会科学院院长、党组书记,国务院发展中心副主... 详情>>
蔡 昉
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李培林
    男,汉族,出生于1955年5月,山东济南人,博士,研究员,全国人民代表大会社会建设委员会副主任委员,中国社会科学... 详情>>

    2020年中国广播收听市场分析

    摘要

    移动互联网5G传输快速普及,音视频内容通过非传统平台传播已成为现实,听众收听广播的途径更为多元,传统广播电视媒体已置身激烈的全媒体市场竞争之中。2020年疫情防控导致车上收听率增长受阻,而在家收听率较2019年明显增长。受益于听众收入水平的提升,广播传播价值继续增长。本地电台市场份额占优,省市两级电台间的车上收听竞争更为激烈。资讯类广播频率和广播节目在早晚高峰时段表现突出。

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    Abstract

    In 2020,the growing availability of 5G technology enabled a diversification of listening devices,and the traditional radio stations have now come to be confronted with the competition from the new media. In-car listening ceased to grow in 2020 as the Covid-19 pandemic prevention measures took their toll while the listening minutes at home increased. The communication value of radio media continued to grow as the audience’s income was increased. Local radio stations were leading in the local market with direct competitions sustained between the provincial stations and the city stations. Those stations and programs specializing in news report usually had higher ratings in the peak hours in the morning and the evening.

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    作者简介
    王平:王平,中国广视索福瑞媒介研究(CSM)客户服务事业部经理。
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