2020年对于全世界来说都是不平凡的一年,突如其来的新冠肺炎疫情对诸多行业产生了冲击,而对于短视频而言,“宅经济”为媒介消费带来了更充足的时间与流量,用户规模直逼网民规模,行业竞争加剧。由此,行业各方角色都面临以创新带动存量加速运转的局面。本报告从平台、内容、创作者、用户、MCN等方面阐述“入局者”的角色及带来的崭新局面。
<<The year 2020 was unusual for the whole world. The unexpected COVID-19 pandemic had a strong negative impact on many industries,whereas the “Stay-at-Home Economy” has brought more traffic and longer user time to short video platforms. The scale of short video consumers has climbed close to that of Chinese netizens,and the competition in the industry is heating up. In this situation,each role of the industry has to explore innovative ways in order to accelerate the develop process based on existing resources. This report will elaborate on the role of each entrant-platforms,contents,creators,users,MCNs and the whole new situation they are faced with.
<<Keywords: | MCNShort VideosKOL |