截至2020年年底,中国网络视听用户规模达9。44亿人,较上一年增长约4%,网民使用率达95。4%。其中综合视频、短视频的用户数分别达到7。04亿人、8。73亿人,短视频近年来的用户使用率保持稳定增长态势,2020年使用率已达88。3%。整个网络视听市场形成了长视频、短视频共存的产业格局。2020年中国网络视听产业的市场规模超过6000亿元。
<<According to latest statistics,by June 2020,the number of China’s online video streaming service users has reached 944 million,taking up 95.8% of China’s Internet users,among which the users of general video and short video relatively reached 704 million and 873 million. The pattern of a booming industry has been gradually established and the scale of the market exceeded 600 billion Yuan in 2020.
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