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谢伏瞻
    中国社会科学院学部委员,学部主席团主席,研究员,博士生导师。历任中国社会科学院院长、党组书记,国务院发展中心副主... 详情>>
蔡 昉
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李培林
    男,汉族,出生于1955年5月,山东济南人,博士,研究员,全国人民代表大会社会建设委员会副主任委员,中国社会科学... 详情>>

    2020年中国电视收视市场回顾

    摘要

    2020年,新冠肺炎疫情在全世界范围内突然暴发,居家、保持社交距离等防疫手段促进了电视消费的回暖。2020年全国人均收视分钟数首次回升,达到132分钟,较2019年增长了6。4%;其中年轻观众收视增长最为明显,4~24岁观众同比增幅超过10%,特别是15~24岁观众增幅高达18%。疫情之下综艺类电视节目数量减少、新闻类电视节目数量增加,“三驾马车”格局未变,“云制播”“直播带货”等电视新形式兴起。2020年是中国脱贫攻坚决胜之年,政策引导电视剧播出契合时代鲜明主题,防疫抗疫、脱贫攻坚、爱国奋进题材成为主流,综艺节目也紧扣时代脉搏,传递欢笑与感动。

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    Abstract

    In 2020,the prevention of COVID-19 pandemic causing social isolation promoted TV media consumption. Daily average viewing minutes in main-land China rose to 132 minutes by 6.4% from what it was in 2019,and the growth of viewing minutes among younger audience is most obvious as time spent by audience aged 4-24 increased by 10%,and same figure for audience aged 15~24 is 18%. Consequent to the pandemic control measures,production and broadcast of entertainment programs declined and that of news programs increased,with the Troika of news,TV drama and entertainments remaining to be the major top three categories of TV programs. TV programs produced and broadcast in cloud manner and sales promotion via live show became popular among the audience. Topics of pandemic prevention,poverty alleviation and patriotic stories were much eulogized both in TV dramas and entertainment shows.

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    作者简介
    封翔:封翔,中国广视索福瑞媒介研究(CSM)客户服务事业部经理。
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