In recent years，the business of advertising market has changed quietly，new advertising marketing methods and new media give more opportunities to the market，while also making participants anxious and tangled. The complex external economic environment makes advertisers constantly seek for the way of reducing cost and efficiency. The arrival of COVID-19 makes all things come more quickly. The digital process acceleration，new marketing methods such as，live streaming commerce，short video rapidly popular. Internet brand has been fully developed，various kinds of Internet brands of life service have sprung up，which has become the main force of media advertising market. In the complicated marketing environment，the audience is constantly distracted，the trend of marketing communication decentralization is obvious，and single media strategy is difficult to meet the present needs. So the mode of marketing resonance emerges. Marketing resonance can be divided into propagation resonance，effect resonance，scene resonance and so on. Under the combination of various marketing methods and media communication，marketing resonance has gradually become an important strategy of advertising. Meanwhile，in the era of marketing resonance，advertisers have higher and higher requirements for monitoring and evaluation the real effect of series marketing activities.