2020年伊始全球暴发的新冠肺炎疫情对全球电影市场造成了前所未有的冲击,在艰难的防疫抗疫、复工复产中,中国电影市场最早复苏并领跑全球。电影企业加速了整合的步伐,产业模式趋于集中化发展,市场结构进行着深度的调整。在整个电影市场中,电影产品依旧保持着类型和题材的多样化,头部电影的“马太效应”较为明显。在疫情的影响下,票房遭遇增量天花板,稳定头部电影质量、提升产品竞争力、强化文艺片的院线性以及完善整个电影工业体系成为中国电影产业发展的重要任务。
<<The film market affected by the Covid-19 around the world. In 2020,Chinese film market took the lead in recovering. The government launched a series of policies,the capital market becomes more rational,film enterprises accelerate the integration,the market is concentrating,and the market structure is regulating deeply. Film genres maintain wide variety and strong films getting more market share. When the box-office remain stable in the future,it is urgent to stabilize the quality of movies,enrich and enhance the competitiveness of products,strengthen the theatricality of art movies,and improve the film industry system.
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