With the evolvement of media integration，constant changes in terms of contents，distribution channels，devices，users and marketing measures，are taking place in the media market，and the media industry will have to cope with many challenges and reforms. This paper，in regard of the changes in the media market，presents a variety of predictions from different points of views，covering several topics ranging from reform of broadcasting institutions，diversification of mainstream values，content trends，marketing innovations，the development of broadcasting technologies，internationalization of content production to innovation of audience measurement methods. The paper is expected to provide helpful references to the media industry.