基于平台企业对社区商业和居民消费习惯的创新实践,报告分析了平台企业对社区服务行业、广告行业、居民收入和就业等领域的实际影响和渗透,总结了平台企业推动的社区商业创新可能会引发的主要风险。研究认为:政府的有限监管和法律滞后于平台企业的产品设计和规则设计,平台企业一方面用廉价的商品价格和服务吸引消费者参与;另一方面也对本地的传统服务行业和社区造成前所未有的冲击。在科技大变革时代和人工智能尚未全部进入社区场景之前,从构建有效的社会保障系统和居民成熟的消费心理出发,政府需要对平台企业参与社区商业服务进行必要的提前监管和法律约束。
<<the community is in a unique historical trend:the community is local,and the platform enterprise is a big company beyond the regional boundary. With huge capital,the platform enterprise expands territory all over the world and provides digital services of consumption,culture and social interaction. If the industrial revolution is organized around factories,today’s platform enterprises are organized around massive digital. In fact,platform enterprises not only restructure the enterprises that produce goods,but also restructure the contemporary society. In this process,the owners of platform enterprises have stronger monopoly power than manufacturing enterprises. Because the government’s limited supervision and laws lag behind the product design and rule design of platform enterprises,on the one hand,platform enterprises encourage businesses providing similar products to fight a “price war” and attract consumers to participate with cheap commodity prices and services;on the other hand,they also have an unprecedented impact on the local traditional service industry and community,which has greatly affected the business environment and employment of local community residents Community is becoming more and more not defined by place,history or tradition,but determined by its social and economic status in the era of great technological change. The shaping of community business value and consumer culture needs to be reconsidered and defined before urbanization and artificial intelligence are fully completed,and community business value and participation in community business are needed The service platform enterprises should carry out necessary supervision and legal constraints in advance to build an effective social security system.
<<Keywords: | CommunityPlatform EconomyBusiness Value |