Jinan International Choir Festival is a mass cultural activity jointly organized by Jinan Municipal Propaganda Department，Jinan Municipal Federation of Literary and Cultural Affairs and other departments，which is a well-known cultural brand that Jinan takes efforts to build. In the past six years，in the process of promoting chorus art in the community，Jinan International Choir Festival takes grass-roots party building as the lead，takes art promotion as the starting point，and takes volunteer services as the carrier. Closely relying on the organization and the position construction，Jinan International Choir Festival combines the cultural festival with entertaining the people through training the backbone of community literature and art and cultivating the artistic aesthetics of the public，putting the notion of benefiting the people with culture into practice. By cultivating the unique culture of the community and creating a harmonious atmosphere，Jinan International Choir Festival finds a new way of facilitating community cultural construction with the help of cultural brand，and explores a new model for the construction of community culture that can be used for reference，duplicated and promoted.