2020年,新冠肺炎疫情突如其来,大规模的动漫集会无法举办,线上抗疫动漫空前活跃。动漫工作者潜心原创。山东电视动画片发展迅猛。截至2020年10月,山东省在国家广播电视总局备案的电视动画片总时长突破1万分钟,跃居全国第五位,实现历史性突破。入选“原动力”中国原创动漫出版扶持计划的作品由2019年的1部增至2020年的6部。但山东动漫产业仍存在动漫品牌少、动漫企业规模小、动漫园区推进力度不大等问题。推进山东动漫产业高质量发展应坚持内容为王,提高原创能力;促进产业集聚,完善营利模式;适应媒体变革,发展网络动漫;发挥文化优势,打造动漫品牌。
<<Because of the unexpected COVID-19,large-scale animation conventions could not be held in 2020. Anti-epidemic animation online was unprecedentedly active and animation workers were concentrating on the creation. Shandong TV animation has developed rapidly. By October,the total length of TV animation recorded by the State Administration of Radio,Film and Television has exceeded 10,000 minutes,ranking the 5th in China and achieving a historic breakthrough. the total length of TV animation recorded by the National Radio and Television Administration has exceeded 10,000 minutes,ranking the 5th in China and achieving a historic breakthrough. The number of works selected by “YUANDONGLI”,a China’s original animation publication support program has soared from 1 last year to 6 this year. However,there are still some problems in animation industry in Shandong Province,such as fewer animation brands,small scale of animation enterprises,and weak promotion of animation parks. To promote the high-quality development of Shandong animation industry,we should put content first and improve its originality;promote industrial agglomeration and perfect the profit mode;adapt to the media revolution and develop network animation;play the cultural advantage and build the animation brand.
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