With the COVID-19 sweeping the world，the tide of anti-globalization increasingly rose，and the global tourism development was greatly impacted. Under the new development pattern，with the domestic circulation as the main body and the domestic and international double circulations mutually reinforcing，the high-quality development of tourism has become an important force for economic and social development，and tourism will be more deeply and extensively integrated into and serve the overall development of the country. 2021 is the opening year of the Fourteenth Five-Year Plan. Facing the development requirements of the new era，we should continue to promote the high-quality development of tourism in Shandong Province，create a new platform for the integration of culture and tourism industry development，enrich the boutique tourism product system，build a number of world-class tourist attractions and resorts，expand the influence of the “Friendly Shandong” Brand，and accelerate the construction of high-quality scenic infrastructure.