The radio and television and network audiovisual industry in Shandong Province maintain a good development trend，and it can be seen from the remarkable improved public opinion guidance ability，the prosperous content creation and production，the further reformed institutional mechanism，the increased industry development vitality，the quality and efficiency of the radio and television benefit project. China’s main contradictions have changed profoundly，a new round of scientific and technological revolution and industrial revolution momentum continues to release，and the radio and television and network audio-visual industry is facing challenges and opportunities at the same time. we must continue to consolidate and expand the mainstream public opinion positions，strengthen the creation and production of audiovisual products in the new era，improved the quality and efficiency of public services of radio and television，accelerate the construction of intelligent radio and television projects，perfect the modern market system and the modern monitoring and supervision system，and improve the industry’s governance capacity.