Under the guideline of “creative transformation and innovative development”，the excellent Qilu traditional culture has been well inherited and developed，and has been exploring more forms of transformation and innovation in recent years. As a comprehensive art form，films have such traits as mass participation，communication，high-tech and internationalization，serving as a way to realize “creative transformation and innovative development” for the excellent Qilu traditional culture that should not be ignored. During the Fourteenth Five-Year Plan period，relevant departments and the film industry should dig deeply and research on the contents of excellent Qilu traditional culture that are suitable for presentation in films，make full use of films to realize transformation and innovation. Through films，the profound Qilu traditional culture can be integrated into modern life，lead the spiritual style，go international and promote Shandong as a “strong cultural province” to achieve major breakthroughs.