“两票制”有利于压缩药品流通空间,规范流通秩序,提高药品流通行业的市场集中度,然而在实施过程中,工业企业、流通企业面临营销模式转变问题,医疗机构则相应面临回扣减少、成本提高等问题。在“两票制”以及其他医改政策叠加冲击下,医院可能选择药房托管等模式,医药企业,尤其是医药流通企业可抓住机遇进行业务模式创新,向药品综合服务商转型。
<<“Two-Invoice System” is conducive to compress the space of drug distribution,regulate the distribution order,and improve the market concentration of distribution industry,however,it also results in the marketing model transformation of pharmaceutical industrial enterprises and distribution enterprises,kickback decrease and cost increase of medical institutions. Under the impact of “Two-Invoice System” and other health care policies,it is likely for hospitals to choose the mode of pharmacy trusteeship,while the pharmaceutical enterprises,especially the distribution enterprises should take the opportunity to make business model innovation and transform to be the pharmaceutical comprehensive service providers.
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