A survey of 5153 women shows that 91.5% of the respondents have income，and 71.8% of the family make 60，000 to 360，000 yuan a year. In 2019-2020，the surveyed women and their families made changes to their consumption and investment，and the top two changes are：“Stop food waste and advocate frugality” （62.4%） and “Shop online for daily necessities and enjoy the convenience brought by mobile Internet” （51.3%）. Among the big-budget expenditures，the biggest two items are housing and children-related expenditures，accounting for 50.9% and 42.2% respectively，followed by automobile and healthcare expenditures，30.0% and 29.7%，respectively. The top three urgently-needed domestic services are：guidance on family building，marriage life，parent-child relations and family education；convenient shopping，delivery of household goods and other community-based lifestyle services；and personalized，high-quality domestic services. The expected consumption items are children’s education，self-improvement and further education，buying a home or a car，and strengthening the family’s resistance to risks，ranked in the order of importance to the surveyed women.