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    2019年长三角区域文化产业发展报告

    摘要

    作为中国经济社会发展的重要引擎,长三角区域文化产业保持着稳健的发展态势与市场活力,文化产业增加值逐年上升,支柱产业发挥着显著的带动效应,属于我国文化产业发展的第一梯队。人工智能、夜游经济、文旅融合、数字内容、一体化发展等成为长三角文化“关键词”,长三角区域把握住了当下经济发展的机遇与态势,以其独特的区域地理环境、经济环境、文化环境、政策环境和自身发展实力在六大世界级城市群中成功立足,不断与时俱进。2019年12月,《长江三角洲区域一体化发展规划纲要》颁布,提出要着力将长三角建成最具影响力和带动力的强劲活跃增长极,成为长三角文化产业一体化高质量发展的重要制度保障。在国家战略契机下,长三角区域文化产业的大发展既迎来了新机遇,又面临新挑战,但总体而言,朝着结构优化、创新引领的高质量一体化方向挺进。

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    Abstract

    As an important engine of China’s economic and social development,the cultural industries in the Yangtze River Delta region has maintained steady development trend and market vitality. The added value of cultural industries has increased year by year. The pillar industry has played a significant driving effect and has become the first section in the development of China’s cultural industries. Artificial intelligence,night tour economy,cultural and tourism integration,digital content and integrated development have become the “Keywords” of the Yangtze River Delta culture. The Yangtze River Delta region has grasped the opportunity and trend of economic development at present. With its unique regional geographical environment,economic environment,cultural environment,policy environment and its own development strength,the Yangtze River Delta region has successfully established itself in the six world-class urban agglomerations and kept pace with the times. In December 2019,the Outline Development Plan for Regional Integration of the Yangtze River Delta was issued,which proposed that the Yangtze River Delta region should be built into the most influential and dynamic growth pole,and become an important institutional guarantee for the high-quality development of cultural industries integration in the Yangtze River Delta. Under the national strategies,the great development of the cultural industries in the Yangtze River Delta not only ushers in new opportunities,but also faces new challenges. On the whole,it advances towards the direction of high-quality integration led by structural optimization and innovation.

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    作者简介
    解学芳:解学芳,博士,同济大学人文学院艺术与文化产业系教授,博士生导师,国家社科基金重大项目首席专家,主要研究方向为文化产业管理。
    申林:申林,同济大学人文学院博士研究生,讲师,主要研究方向为新媒体与文化产业。
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