根据调查,本报告归纳了腾讯视频纪录片发展的三个阶段,即从单一的“采购—播出”,转向国际联合制作和国内内容自制,再到与全球优质纪录片制作机构开展有针对性的深入合作。腾讯视频始终以用户价值为依归,随着Z世代用户的登场,其在纪录片内容上不断创新。本报告以《风云战国之列国》为个案,探讨了腾讯视频如何通过数据分析、观察等方式发现用户需求,并采用Docudrama的方式进行积极尝试。腾讯视频将网络基因注入创作、制作、传播中,以开放和包容的姿态拥抱更年轻、更鲜活的纪录片产业格局。
<<Based on the experiences and observations,this study summarizes the three stages of Tencent’s Video documentary development,from single purchase-broadcasting to international co-production and domestic content self-production,and then corporate with global high-quality documentary production agencies. Tencent Video has always taken user value as a guiding principle. With the emergence of Z generation users,the content of the documentary continues to innovate. This study takes The Warring States Period as an example to discuss how Tencent Video meets with users’ needs through data,observation and other methods and actively attempts by adopting Docudrama. Tencent Video has Internet thinking of acquiring,producing and broadcasting. They help to build a younger and fresher documentary industry pattern openly and inclusively.
<<Keywords: | IndustryDocumentaryTencent Video |