China’s new media documentary has experienced a decade of ups and downs，now it has entered the golden age of rapid development. The industry presents an unprecedented favourable situation. The platform has experienced a golden age of rapid development. The content of the platform is forced to innovate under the homogeneous competition. The user’s position is supreme under the product thinking，and the profit model has improved under the driving of the multiple forces. Through the survey，researchers conducted panoramic scanning and in-depth research on the new media documentary industry from the above three different perspectives.