The continuous popularization of Internet-related technologies has gradually developed China’s live broadcast e-commerce into a new outlet. The new crown epidemic in 2020 has further accelerated the development of the live broadcast e-commerce industry. According to data from iiMedia Research，the live broadcast e-commerce market will reach 961 billion yuan in 2020. However，the industry has not yet formed a complete supervision mechanism，and anchors，brand owners and consumers have not yet formed a complete protection mechanism and need to be improved. In the future，the vertical platforms of live broadcast e-commerce still have a chance to survive，and the anchors are facing greater challenges and must develop professionally，and wholesale e-commerce brings new challenges to retail e-commerce.