In 2020，facing up to the new situation in global epidemic prevention and control，benefit from the transmission characteristics of the mobile Internet era，the short video is rising strongly，firmly occupying the eyes，ears and fragmented time of users. Taking the development of People Video in the short video business as an example，we can see that the short video industry has gradually bid farewell to the “barbaric growth”，entered a stable period after rapid development，after high-speed development into a stable period。It presents the development characteristics of professionalization，boutique，industrialization，standardization of the direction，accelerate the media integration in depth.