In 2019，the protection of traditional arts intangible cultural heritage pay more attention to carry forward the contemporary value. Such as poverty alleviation，China-Chic，Integration of culture and tourism，new media communication，play an important role. Especially as China’s economy shifts to high-quality development and residents’ consumption upgrades，traditional arts is developing towards the personalized，quality，experientialization. Actively create contemporary life aesthetics，improving “good life” with “beautiful life”.