从链家到贝壳,用了18年;而从上线到上市,贝壳只用了28个月。深耕垂直领域的链家何以在居住服务行业的激烈角逐中脱颖而出?由链家破茧而出的贝壳找房又是如何在居住服务产业数字化转型中一骑绝尘、成为新居住服务引领者?究其本质,贝壳找房是链家在产业数字化的时代机遇面前开启的带有自我颠覆色彩的整合式创新之路。贝壳以战略创新为引领,从垂直自营品牌迈向开放共创平台,以数字技术创新与机制创新双轮驱动,打造了互为促进的数字化技术核心能力与数字化管理核心能力,“双核”协同整合形成“产业数字化动态核心能力”,以此破解居住服务行业数字化转型的核心痛点,实现自身指数型增长的同时,正在从数字化平台向共生共赢的数字化居住服务产业生态加速演化。
<<It took 18 years to go from Lianjia to Beike. However,Beike only took 28 months from their launch to IPO. How could Lianjia,who has been deeply involved in the vertical field,stand out in the fierce competition in the residential service industry?How did Beike that emerged from the cocoon of Lianjia in the digital transformation of the residential service industry become a leader in new residential services?In its essence,the success of Beike is that Lianjia and its founder Zuo Hui have opened a holistic innovation path with self-disruptive characteristics facing the trend of industry digitalization. Leading by strategic innovation,Beike is moving from a vertical self-employed brand to an open co-creation platform,driven by digital technological innovation and mechanism innovation,to create a mutual promotion of digital technology core capability and digital management core capability. “Dual core” collaborative from each other and forms “industrial digital dynamic core capability”,so as to solve the core pain points of the digital transformation of the residential service industry. By doing this,Beike not only achieves its own exponential growth,but also is accelerating the evolution from a digital platform to a symbiotic and win-win digital residential service industry ecosystem.
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