As a leading enterprise in the clothing industry，Youngor immediately launched the combination of online and offline business mode when its sales volume fell during the COVID-19 epidemic，and quickly restored its retail sales volume as the previous level of last year. This paper looks back the 40 year development history of Youngor，summarizes its core competitiveness，reviews its digital transformation process in recent years，and analyzes the key role of digitalization during the epidemic. This paper hopes to provide suggestions on management and digital transformation for more private enterprises，especially those in the clothing industry.