The NCP epidemic has hindered offline transactions and exchanges，and indirectly accelerated the migration of users and industries to the Internet. The urban-rural digital divide has narrowed. Compared with the overall economy and traditional industries，China’s new media industry，including Internet advertising，online games，live streaming and e-sports，achieved high growth and further increased its market share in 2020. Behind it is the emergence of new business giants such as ByteDance and Kuaishou by Internet giants through a large amount of investment to further improve their ecosystem.