The rise of Internet platforms and the development of digital culture have triggered changes in the work field and given rise to platform creators. This new occupational group differs from the work patterns of traditional organizations in terms of subject willingness，work style，and collaborative relationships. Focusing on individuals，the study takes platform creators in Beijing as an example，and adopts a combination of quantitative and qualitative research methods to explore the connotations，characteristics，work practices and dilemmas of this occupational group，and proposes an optimal path for the professionalization of platform creators，which helps to solve the dilemmas in practice on the basis of a full understanding of their real survival picture，promotes platform creators as an emerging employment increment，and also inspires us to re-understand the impact of changing work forms on individuals and society in the context of digitalization.