本研究依托于国家社科基金青年项目“社会化媒体中国家认同的舆论构建研究”,采用2020年6月获得的2566份问卷调查样本数据,以社交媒体用户的基本触媒偏好分化及信息渠道公信力认知程度为切入点,尝试勾勒社交媒体用户的行为特质。研究发现,电视依然是影响手机网民触媒的中坚渠道,社交媒体渠道的多样性构建了复杂的触媒生态,其中时政类新闻的传播渠道优势被央视、微博及传统门户网站所占据,渠道公信力优势则锚定在央级传统媒体、政府网站与传统门户网站。
<<The study is based on Youth Project supported by the National Social Science Fund of China named “Research on Public Opinion Construction of National Identity in Social Media”. In order to delineate the behavioral characteristics of social media users,this article analyzes the differentiation of media preference and credibility cognition of information channels based on 2566 questionnaires collected in June 2020. The study illuminates that TV is still the main channel that influences the mobile phone users’ media access. Meanwhile the diversity of social media channels builds a complex ecology of media access. Specially,the channel of political news is occupied by CCTV,Weibo and traditional portals,and the channel credibility is held by the central traditional media,government websites and traditional portals.
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