2020年,我国媒体融合在政策导向和新冠肺炎疫情的影响下进入全面转型与深度融合的攻坚阶段。本年度的媒体融合发展,制度创新成为亮点,县级融媒迭代升级,媒体智能化、直播泛在化成为常态,组织结构调整推进集约发展,跨界融合布局形成规模效应。但是体制机制束缚、融合差距逐渐明显,商业平台压缩发展空间,互联网乱象治理任重道远。未来的媒体发展数字化、智能化是主要趋势,媒体融合将在政策引导、内容科技、数字转型、供需结构及社会治理等多维视角中谋求创新。
<<In 2020,China’s media convergence has entered a critical stage of comprehensive transformation and deep convergence under the influence of policy guidance and COVID-19. In this year,institutional innovation has become a highlight,county-level media has been iteratively upgraded,media intelligence and live ecommerce have become normalize,organizational structure adjustment has promoted intensive development,and cross-border convergence has formed a scale effect. However,institutional constraints and convergence gaps have gradually become apparent,commercial platforms have compressed the development space,and the governance of Internet chaos shoulder heavy responsibilities. In the future,digital and intelligent are the media’s main trends. Media convergence will seek innovation from the multidimensional perspectives of policy guidance,content technology,digital transformation,supply and demand structure,and social governance.
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