Faced with changes rarely seen in a century and the continuing impact of the COVID-19 epidemic，Chinese new media has been striving for opportunities and changes in crises. Overall，the development of Chinese new media presents some characteristics as follows：Since Year 2020，media convergence has entered a new phase of comprehensive development，deepening reform and building system，which promoting media convergence into strategic developmental window of opportunity. Digital economy has become an important driving force to form this new perspective，and digital governance continues to reform social governance. Internet head enterprises have entered the local life track，and new digital life service has become a hot topic for further development. Live e-commerce initiates changes of users’ concept of consumption and lifestyle，and it brings to upgrading of the competing game between long video and short video enterprises. Digitization of cultural trade presents a strong momentum of development. Internet professional content generation shows vigorous vitality，and high-quality content and brand become the new favorite in the capital market. With the diversified and innovative development of micro economy，the online and offline consumption boundaries have continued to integrate. Furthermore，online consumption is characterize by personalization and differentiation. Generation Z，who is the focus of Internet market and new media research，has become more and more important in the network society. New media helps rural revitalization，meanwhile new media communication methods of urban image promotion are constantly innovated. Digital space anti-monopoly and copyright protection have become global issues. With the continuous development of new media，some problems can not be ignored：the innovative business model of media convergence still needs to be explored；the intermediary role of algorithms needs to be concerned and discussed；Internet governance still needs to be strengthened；and the construction of network social governance community needs to be enhanced.